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Ideas should cover all the components of the Ad, including design and layout, price and proposition, and where and when it will appear. Take time to think and develop an idea that's strong and will impact on and have relevance to your target customers.

Design your ideal Ad
Typically your Ad will comprise an image, headline, (a sub-heading if appropriate) and text, a “call to action” and identification. Whether the image or the headline is created first makes little difference. Decide on a colour or black and white for your Ad (colour may provide greater impact and is marginally more expensive), and what Ad size and/or
format
(horizontal,
vertical or
square) you
should use.
Different
fonts (such
as Arial, Gill,
Times New Roman
etc) create
varying im-
pacts. Font
weights

(e.g. bold, italic and regular) will further define the message and highlight crucial information. Again, remember the golden rule is: keep it simple!

Consider the following guidelines when designing your Ad, they will make a difference!

(a) Draw attention to your Ad with an image
An image in an Ad will help to attract customers. Research has shown that Ads with images have much greater recall. Ensure that the image has relevance to your product or service. Realistic images are more believable and create greater interest. Larger images have more impact.

(b) Support your image with a headline
Your headline must draw readers further into your Ad. The best headlines are short, snappy and direct. In conjunction with the image, a good headline should encourage readers to want to know more about your product or service. If the headline doesn't excite you, then keep thinking. A good headline will survive the test of time and continue attracting.

Publications A-Z
Create Better Ads

Demos:
Press & Magazine
Recruitment
Directory

Partnership opportunities:
Media owners (newspapers/magazines)
Companies
Ad agencies
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