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A quick and easy guide of how to achieve outstanding results.

Follow these helpful tips when creating your Ad. They will help you create an impact and meaningful Ad that will achieve the maximum response from the right audience, ensuring the best return on your advertising expenditure.

Define what it is you want to achieve
A clear communication goal is crucial to every successful Ad. Is your offering reducing a price, announcing your new product or service, or making
target
customers
aware of
your new
location?
Your Ad must
focus on its
goal. This first
step is integral
to creating a good Ad, and is often overlooked. Without setting a communication goal, your advertising will be misdirected. Write down your goal, and make this your yardstick to measure your decisions against it as you work through the following steps. Remember the golden rule is: keep it simple!

Set your budget
Decide on your total advertising budget and time span. This will help you to determine the maximum expenditure for each individual Ad, and
thereafter be used
to measure the cost
effectiveness of
your advertising.

Who is your target customer?
Decide who to target. Is your product or service of interest to everyone, or only to a particular
group, such as
new home-
owners or
someone
looking for
a new job
or car? Is
your offer
specific to a

Publications A-Z
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Demos:
Press & Magazine
Recruitment
Directory

Partnership opportunities:
Media owners (newspapers/magazines)
Companies
Ad agencies
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